Tag Archives: Orange

iPhone 4 out of stock from the 24th

7 days to go till the launch of the iPhone 4 and people are clocking up a large wedge of pre orders.  Apple reported 600,000 pre orders for the new iPhone, the largest number of pre orders ever. This is great news for the success of Apple’s newly designed iPhone however can they actually deal with the kind of volume customers are asking for in such a short time?

Apple is going to release the handset in five countries on June 24th.  That’s going to be a fuck load of iPhone’s.  In the UK O2, Vodafone, “3” and Orange are going to be selling the handset from day one.  The first three networks have all been taking pre orders left, right and centre; however the largest mobile company in the UK “Everything, Everywhere” (E2) that controls both Orange and T-Mobile are not, but why not?

E2 are in a position to release the iPhone 4 on the T-Mobile and Orange networks however there is no sign of doing so on T-Mobile from launch day.  They have been jumping up and down about getting the handset out on Orange, they ever email customer to let them know pre orders were going to start; then took a step back.

This could be the craziest marketing ploy ever, it could just be one big fuck up or it could be something else.

I think that Apple’s iPhone warehouses are as empty as my wallet the day before payday.

Orange have a choice; they could take a large volume of pre orders then try to get the handsets out of door as quick as they can. The only issue with this is none of the people with pre orders are going to give a crap about any of the other handsets Orange sell while customers wait for there number to get called.  The other manufacturers start to get pissed off that the network is not shifting their products.  If the wait is a long one customers also started to get pissed off.

The real reason that Orange isn’t taking any pre orders?  Apple is sending them 6 handsets in the first month, one for each region of the UK. If you not getting the stock then you need to make sure its business as usual then you just sell them as you get them.  They would still get bogged down with customers asking for the stock but by not pretending that you are able to supply every man and his dog you don’t piss off every man, just his dog.  Wouldn’t they just loose loads of customers?  Not if the other networks are in the same situation.  They can only sell the stock they get.

When the stock does start to hit the stock rooms and warehouses the customers that have been waiting for ages for their networks to “Fulfil my fucking pre order” they have already started to look around.   That would be when Orange takes the deal.

Clever but risky move from Orange, Apple however are the true winner.

I think that Apple’s iPhone warehouses are as empty as my wallet the day before payday, except the triple storey super warehouse that stocks the Apple Stores.

My guess is there stockrooms are going to be bursting to the seams with nice, shiny new iPhone 4’s to buy.  It maybe at a premium but with the middleman cut out of the mix it’s going to be a big fat wedge of profit through the tills of Apple stores all over the UK.  Also during the “great iPhone 4 shortage of 2010” a chance for them to get each and every person that walks into a Apple Store…

“would you like a [insert iProduct] with that!”

iPhone 4 out of stock from the 24th

7 days to go till the launch of the iPhone 4 and people are clocking up a large wedge of pre orders.  Apple reported 600,000 pre orders for the new iPhone, the largest number of pre orders ever. This is great news for the success of Apple’s newly designed iPhone however can they actually deal with the kind of volume customers are asking for in such a short time?

Apple is going to release the handset in five countries on June 24th.  That’s going to be a fuck load of iPhone’s.  In the UK O2, Vodafone, “3” and Orange are going to be selling the handset from day one.  The first three networks have all been taking pre orders left, right and centre; however the largest mobile company in the UK “Everything, Everywhere” (E2) that controls both Orange and T-Mobile are not, but why not?

E2 are in a position to release the iPhone 4 on the T-Mobile and Orange networks however there is no sign of doing so on T-Mobile from launch day.  They have been jumping up and down about getting the handset out on Orange, they ever email customer to let them know pre orders were going to start; then took a step back.

This could be the craziest marketing ploy ever, it could just be one big fuck up or it could be something else.

I think that Apple’s iPhone warehouses are as empty as my wallet the day before payday. 

Orange have a choice; they could take a large volume of pre orders then try to get the handsets out of door as quick as they can. The only issue with this is none of the people with pre orders are going to give a crap about any of the other handsets Orange sell while customers wait for there number to get called.  The other manufacturers start to get pissed off that the network is not shifting their products.  If the wait is a long one customers also started to get pissed off. 

The real reason that Orange isn’t taking any pre orders?  Apple is sending them 6 handsets in the first month, one for each region of the UK. If you not getting the stock then you need to make sure its business as usual then you just sell them as you get them.  They would still get bogged down with customers asking for the stock but by not pretending that you are able to supply every man and his dog you don’t piss off every man, just his dog.  Wouldn’t they just loose loads of customers?  Not if the other networks are in the same situation.  They can only sell the stock they get. 

When the stock does start to hit the stock rooms and warehouses the customers that have been waiting for ages for their networks to “Fulfil my fucking pre order” they have already started to look around.   That would be when Orange takes the deal.

Clever but risky move from Orange, Apple however are the true winner. 

I think that Apple’s iPhone warehouses are as empty as my wallet the day before payday, except the triple storey super warehouse that stocks the Apple Stores.

My guess is there stockrooms are going to be bursting to the seams with nice, shiny new iPhone 4’s to buy.  It maybe at a premium but with the middleman cut out of the mix it’s going to be a big fat wedge of profit through the tills of Apple stores all over the UK.  Also during the “great iPhone 4 shortage of 2010” a chance for them to get each and every person that walks into a Apple Store…  

“would you like a [insert iProduct] with that!”

The iPhone – coming to a network near you.

Its fair to say that the iPhone has moved the benchmark on what a mobile phone can be forever.  Unprecedented usability for a touch screen device and backed up with it own endless supply of applications that will do everything from fart to monitor your insulin, all tied together with a little bit of iPod culture.  Its downfall has always been the mobile network infrastructure that makes it tick and in the UK that is all about to change.

O2 have been the sole supplier of the device in the UK since its launch however that is going to change with both Orange and Vodafone signing deals with Apple to supply the iPhone and the possibility that this will open to all networks later

The above iPhone advert that still shows the “Only on O2” was band in the UK due to Apple not making it clear that the internet speeds on the handset are “subject to availability”.   Its that “availability” that has let down a lot of Apple customers when it come to the handset giving them everything they wanted from the £200 they handed over.

So if you thinking about jumping on the iPhone band wagon or you’ve renewing to the latest version;  who should to be going with?  The networks are going to be dragging in customer with shinny new iPhone talk plans.  This however is nothing new and the reality of it is that each network is going to be about the same with some pro and cons regardless which network you may go with.  As always Apple will be dictating the price on the handset something you just going to have to live with.  Customer service is the next thing to consider but you hear about horror stories from customers on any and all of the UK mobile operators… Just face it none of they will ever get it right every time; you just need to hope and pray that it doesn’t go tits up on your watch.  The reality of it is that as long as your provider is giving you true unlimited data the new decider is going to be who is going to have the best “subject to availability”?

According to Ofcom Orange currently have to best 3G coverage in the UK so on face value seem like the best option although not all of that coverage fully supports HSDPA.  If however you consider the joint partnership between Orange and T-Mobile that was announced recently it could make for a network in the uk that will give us an mobile infrastructure worthy of the iPhone.

Combined T-Mobile and Orange 3GCoverage
Combined T-Mobile and Orange 3GCoverage