smlp.co.uk posted a photo:
Last time I was in Amsterdam the apartment we were staying in was covered with Coca-Cola memorabilia. Ever since then I have been trying to work out why the hell cans of pop as 330ml in size and not 400ml or even 300ml.
If any one knows please share it with me.
A Brief History of Coca-Cola
Atlanta Pharmacist and former Confederate Captain in the Civil War, Dr. John Styth Pemberton was the inventor of the “secret formula” that would later become known as Coca-Cola. In 1886, while working on an elixir or in his words; “the ideal brain tonic”, Dr. Pemberton took the basic formula of his earlier French Wine Coca, took out the wine, added extract of Cola nut, essential oils and other ingredients to concoct what his bookkeeper, Frank Robinson, later branded Coca-Cola ®. Mr. Robinson was also responsible for the Spencerian script used by Coca-Cola which was later to become the most recognized trademark in the world. John Pemberton died in 1888, and through a series of complicated transactions, another Atlanta druggist, Asa Candler, ended up with control of the Coca-Cola Company. It was through Candler’s brilliant marketing that Coca-Cola’s popularity began to spread throughout the country. Another stroke of marketing genius was introduced by Joseph Biedenharn of Vicksburg, Mississippi. In 1894, the Biedenharn Candy Company was the first to bottle Coca-Cola in the Hutchinson stoppered bottles. Two enterprising lawyers from Chattanooga, Tennessee named B.F. Thomas and J.B. Whitehead, recognized the potential of selling Coca-Cola in bottles and purchased the bottling rights for almost the entire country from an unconvinced Asa Candler. Coca-Cola’s history is rich with intuitive company leadership. Under the leadership of men like Robert Woodruff, Coca-Cola became the most famous soft drink and trademark in the world.
