{"id":112,"date":"2008-11-06T23:39:29","date_gmt":"2008-11-06T22:39:29","guid":{"rendered":"http:\/\/smlp.co.uk\/blog\/?p=112"},"modified":"2008-11-06T23:39:29","modified_gmt":"2008-11-06T22:39:29","slug":"not-going-for-apple","status":"publish","type":"post","link":"https:\/\/smlp.co.uk\/blog\/2008\/11\/not-going-for-apple\/","title":{"rendered":"Not Going for Apple"},"content":{"rendered":"

When you work in retail and you are is passionate about Apple\u2019s product there is no greater prestige than getting the opportunity to work for Apple retail.\u00a0 With only 20 stores in the UK jobs for the Retailer are few and far between and when living in the North East you have no opportunity\u2019s available to you at all.\u00a0 Well that was until now.\u00a0 The only problem is that it doesn\u2019t feel very \u201cApple\u201d.
\nWhen you think about buying an Apple product you want to make sure you are getting the best advise available to you and heading in to an Apple store is always the place to get it.\u00a0 When you live in the North East of England you have to make do with the resellers; John Lewis, Fenwick of Newcastle, Carphone Warehouse, Currys and PC World to name a few.\u00a0 When you buy from a reseller you don\u2019t get the same passion in the products that you would get from individuals that work in the Apple stores.\u00a0 Their product knowledge is reasonable but its diluted by the volume of other products that they have to focus on.\u00a0 Apple staff basically, live and breathe Apple.\u00a0 The Apple Stores surrounding environment match the company\u2019s passion for great design and this rubs off on every person that walks through the doors of these stores.
\nMy own passion for Apple products is so great that when a friend decided that when a job with Apple was not for them they thought of me for the role.\u00a0 I live in the North East of England, so with no Apple Stores to be seen; what was the job position?<\/p>\n

\"Design<\/a>
Design for the planned Apple Concessions at PC World<\/figcaption><\/figure>\n

PC World are going to be rolling out Apple Concessions into their stores that are in locations outside of the catchment area of Apples own stores.\u00a0 The difference in this compared to PC World’s normal Apple product displays is that they are going to be manned by Apple employees instead of PC World staff.\u00a0 These \u201cLone Rangers\u201d are going to be masters of their own space within the PC World stores.\u00a0 Their role\u00a0 \u201cbring new customers to the Apple brand and increase the sale of computers to users who currently do not own a Macintosh computer and first time personal computer buyers\u201d.
\nI do think that this is a good move for Apple.\u00a0 Driving revenue and Brand awareness come hand in hand.\u00a0 Having a higher profile for the Apple brand can be nothing more than a good thing for Apple.\u00a0 These concessions will improve Brand awareness to people that may have not considered buying an Apple product.
\nSo what about my application for the job?\u00a0 Well, I won\u2019t be applying.
\nMy reason for not applying despite Apple being one of the only retailers that I would consider leaving my current employer for?\u00a0 As one of my friends pointed out \u201cwould you take a job trying to sell fine wines in Lager World\u201d The answer is no!\u00a0 Apple does have a need to increase their outlet locations but I don\u2019t believe that this is the way to do it.\u00a0 People that shop at PC World, shop there because they want a bargain not quality.\u00a0 Apple is quality and although I see a need to encourage new people to buy the Apple brand and these concessions will help towards that; if you\u2019re the person on the front line being paid a commission on selling a brand that you love, to a customer base that is focused on budget; it just doesn\u2019t work.
\nIn time I do hope that this changes the PC World customer base and open their eyes to the same passion I have for Apple and its products but for now I will continue to sell Apple products the same way I always have.\u00a0 Sharing my passion and excitement for Apple products to encourage my friends and family to make the switch.<\/p>\n

Do you think I’m right in not applying?<\/p>\n

Would you buy an Apple product from a PC World conssesion?<\/p>\n","protected":false},"excerpt":{"rendered":"

When you work in retail and you are is passionate about Apple\u2019s product there is no greater prestige than getting the opportunity to work for Apple retail.\u00a0 With only 20 stores in the UK jobs for the Retailer are few and far between and when living in the North East you have no opportunity\u2019s available … Continue reading Not Going for Apple<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[54,229,307,330,369],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-technology","tag-apple","tag-jobs","tag-north-east","tag-pc-world","tag-retail"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":0,"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"wp:attachment":[{"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smlp.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}